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Top 5 Choices for Customer Feedback Software

The Top 5 Choices for Customer Feedback Software in 2023

Why Does My Business Need Customer Feedback Software?

In today's digital age, gathering and analyzing customer feedback has become vital for businesses to thrive and succeed. Customer feedback provides valuable insights into customer satisfaction, identifies areas for improvement, and helps drive real change within organizations. 

With the rise of customer feedback software, businesses now have powerful tools at their disposal to collect, analyze, and act upon customer feedback effectively. 

In this review blog post, we will explore and evaluate some of the top customer feedback software available in the market, and discuss the key features of each.

Key Features to Look for in Customer Feedback Software

Customer feedback software can serve as a powerful tool for product managers. Here are some key ways it can assist you:

Insight Generation:

With the help of customer feedback software, you can systematically gather customer feedback from various channels. This could include interviews, surveys, reviews, social media, and more. This comprehensive view allows you to understand your customers' needs, preferences, and pain points.

Data Analysis:

Customer feedback software provides tools to analyze the collected feedback. You can identify trends, understand sentiment, and uncover actionable insights. This data-driven approach can help you make informed decisions about your product development.

Feedback Management:

You can easily manage and organize all the feedback you receive. The software allows you to categorize feedback, assign it to relevant team members, and track its progress. This streamlined process ensures that no valuable feedback slips through the cracks.

Customer Engagement:

By using customer feedback software, you show your customers that their opinions matter. This can improve customer engagement and loyalty, ultimately influencing your product's success in the market.

By harnessing the power of customer feedback software, you can ensure you're making data-driven decisions that align with your customers' needs and expectations. This understanding will ultimately lead you to a product that resonates with your audience and drives growth for your business.

Whether you are looking to measure customer satisfaction, improve customer loyalty, or enhance the overall customer experience, these software solutions offer a range of features and capabilities to help you achieve your goals. 

Let's dive in and discover which customer feedback software is the right fit for your business!

The Best Choices for Customer Feedback Software

Reveal AI: The Top Choice for Collecting Customer Feedback at Scale

Reveal AI qualitative insights platform

Reveal AI is a powerful qualitative research and discovery tool that leverages AI interviews to engage customers, employees, and partners at scale. Reveal AI allows users to conduct 1:1 interviews with hundreds or even thousands of people simultaneously, unlocking valuable insights from qualitative interview data.

The standout feature of Reveal AI is its ability to conduct large-scale interviews with ease. Traditional qualitative research methods often involve time-consuming and resource-intensive processes. 

Reveal AI streamlines this process by enabling users to engage with a large number of participants simultaneously. This allows businesses to gather a wide range of perspectives and insights efficiently, providing a comprehensive understanding of their stakeholders' experiences and opinions.

Powered by AI, Reveal AI automatically surfaces key insights from the qualitative interview data. The platform employs natural language processing and machine learning algorithms to analyze responses, identify patterns, and extract meaningful insights. This AI-driven approach saves valuable time and effort, enabling users to quickly turn qualitative interview data into actionable insights.

The real-time feedback provided by Reveal AI allows businesses to make informed decisions based on up-to-date information. By capturing and analyzing feedback in real-time, businesses can identify emerging trends, address immediate concerns, and adapt their strategies accordingly. This agility enables businesses to stay ahead of the curve and respond effectively to evolving customer needs and preferences.

Reveal AI offers a user-friendly interface that makes it easy for users to conduct interviews and quickly analyze the data. The platform provides intuitive tools and features that facilitate seamless communication and engagement with participants. This user-centric design ensures a smooth and efficient interview process, enhancing the overall user experience.


  • The depth of an interview, at the speed of a survey
  • Quickly and easily analyze large amounts of qualitative data
  • Collect feedback using AI interviews, or embed directly into your product


SurveyMonkey platform

SurveyMonkey is a versatile and powerful online survey tool that has become a go-to choice for businesses and individuals alike. With its user-friendly interface and extensive range of features, SurveyMonkey simplifies the process of creating and distributing customer surveys to collect valuable data-driven insights.

One of the standout features of SurveyMonkey is its customizable online forms. Users have the freedom to design surveys that align with their brand and capture the specific information they need. The platform offers a wide range of question types, including multiple-choice, open-ended, rating scales, and more. With the option to add logic and branching, users can create dynamic surveys that adapt based on respondents' answers, ensuring a personalized and efficient survey-taking experience.

Integration with other apps is another strength of SurveyMonkey. With seamless integrations with popular tools like Salesforce, Microsoft Teams, and Slack, users can easily sync survey data with their existing systems, enabling efficient data analysis and collaboration across teams.


  • Enterprise-grade offerings
  • Dynamic surveys
  • Personalization


Typeform platform

Typeform is a dynamic and user-friendly forms and surveys platform that aims to transform the way data is collected and insights are gained. With its visually appealing design and intuitive interface, Typeform offers a refreshing and engaging approach to creating forms and surveys.

One of the standout features of Typeform is its customizable templates. Users can choose from a wide range of professionally designed templates or start from scratch to create forms and surveys that match their brand identity. The platform offers a variety of question types, including multiple-choice, dropdown, rating scales, and more. With the ability to add images, videos, and interactive elements, Typeform allows users to create visually captivating surveys that keep respondents engaged.

Integration with popular tools like Slack and Mailchimp is another strength of Typeform. These integrations enable seamless data syncing and automation, allowing users to streamline their workflows and efficiently manage their survey responses. Whether it's sending survey responses to Slack channels or automatically adding respondents to Mailchimp lists, Typeform simplifies the process of data management and analysis.

Whether you need to gather customer feedback, generate leads, or conduct market research, Typeform provides a flexible and effortless solution. Its user-friendly interface, customizable templates, and integration capabilities make it a valuable tool for businesses of all sizes.


  • Beautiful, customizable user interface
  • Integrations with common enterprise tools
  • Versatile tool for collecting feedback, leads, and more

InMoment CX Platform

InMoment platform

The InMoment CX Platform is a robust and comprehensive customer experience solution that empowers businesses to collect, analyze, and act upon customer feedback to enhance their overall customer experiences. By combining data, technology, and human expertise, the InMoment CX Platform offers a range of features and capabilities to help businesses shape and improve every customer interaction.

One of the standout features of the InMoment CX Platform is its ability to collect feedback from every perspective. Whether it's soliciting feedback from customers or gathering insights from employees, the platform ensures a holistic view of the customer experience. This comprehensive approach allows businesses to gain a deeper understanding of their customers' needs, expectations, and pain points, enabling them to make data-driven decisions to improve their products, services, and overall customer satisfaction.

The integrated signals feature of the InMoment CX Platform enables businesses to connect with customers and employees in a seamless and personalized manner. Through various touchpoints such as surveys, social media, and in-store interactions, businesses can capture real-time feedback and sentiment to gain immediate insights into customer experiences. This real-time data helps businesses identify issues, trends, and opportunities, allowing them to take swift action to address customer concerns and improve their overall experience.


  • Comprehensive platform collecting feedback at many touch points
  • Both employee-facing and customer-facing applications
  • Leverage direct feedback as well as signals from reviews, social media, etc


CustomerSure platform

CustomerSure is a robust customer feedback software that empowers businesses to gather valuable insights, communicate them effectively across the organization, and drive real change. With its comprehensive features and unparalleled support, CustomerSure offers a range of tools to measure, analyze, and improve customer feedback.

One of the standout features of CustomerSure is its ability to measure and improve key metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score. These metrics provide businesses with a clear understanding of customer sentiment and loyalty, allowing them to identify areas for improvement and take proactive steps to enhance the overall customer experience.

CustomerSure goes beyond just collecting feedback by helping businesses demonstrate the impact of their customer experience projects. With its reporting capabilities, businesses can showcase the results of their efforts and effectively communicate the value of customer experience initiatives to stakeholders. This not only helps businesses secure buy-in for future projects but also fosters a customer-centric culture within the organization.


  • High quality customer support
  • Measures common metrics like NPS, CSAT, etc
  • Robust reporting capabilities

Choosing the Right Feedback Software

To optimize the benefits of customer feedback software, you need to choose the one that aligns with your business needs and objectives. Here's a guide to help you navigate this process.

Assessing Your Needs and Goals

Before diving into the selection process, you need to understand what you aim to achieve with the customer feedback software. Are you interested in gathering quantitative data or are you looking for qualitative insights? Do you want to use the software for customer satisfaction surveys or for more comprehensive feedback management?

Identify your key requirements and priorities. Consider the size of your customer base, the scale of feedback you expect to manage, and the depth of analysis you need. This self-assessment will guide your choice of software.

Considerations in Making Your Choice

When choosing the right customer feedback software, consider the following factors:

  • Usability: The software should be user-friendly, with an intuitive interface that allows you to navigate its features easily.
  • Scalability: The software should be able to handle growing feedback volumes as your business expands.
  • Customizability: The software should offer customizable survey templates and feedback forms to suit your specific needs.
  • Reporting and Analysis: The software should offer robust reporting and analysis features to help you make sense of the feedback data.

Remember, the goal is to find customer feedback software that serves your needs and contributes to the growth and improvement of your product. Take the time to review and evaluate your options carefully to ensure you make the right choice.

Encouraging Customer Participation

To make the most of your customer feedback software, you need to encourage customer participation. A higher response rate means more data to analyze and more insight into your customers' needs and experiences.

There are several strategies you can employ to increase customer participation. These include making your surveys short and straightforward, personalizing your requests for feedback, and offering incentives for participation.

Utilizing Feedback for Product Improvement

The ultimate goal of using customer feedback software is to leverage the feedback for product improvement. This involves analyzing the feedback, identifying patterns and trends, and translating these insights into actionable steps for product development.

You should strive to create a system for prioritizing feedback based on factors such as frequency, customer importance, and alignment with your product's strategic direction. This ensures that the feedback you act on will have the most significant impact on your product's success. For more insights on this, refer to our article on customer survey platform.

By effectively implementing your customer feedback software, encouraging customer participation, and utilizing feedback for product improvement, you can maximize the benefits of your software. This can lead to better product decisions, improved customer satisfaction, and ultimately, a stronger market position. You can learn more about this in our article on online customer survey software.

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